DANSAEK

Brand Development & Art Direction

DANSAEK is a utility underwear and feminine hygiene start-up in South Korea that focused on period products. When I first met with the company in January of 2021, the CEO confessed that they getting ready for their next round of investments in July, but they needed to increase sales by 500% within that time. My responsibility was to analyze the brand aesthetic, advertisement campaign. and photoshoot in order to be able to pinpoint areas to improve, and then collaborate with Brand Management, Design, and Media so that all areas could improve and become cohesive.

This was a very challenging 6 months because there were a lot of challenges to overcome but I was very proud that we reached our goals.

Branding: Aligning Fonts / Colors / Sizes